








Version 1 functional prototype. A sustainable investing app that visualizes the environmental impact of a user's portfolio and offers insights or advice based on whether they're tracking or actively aligning their investments with sustainability goals. This project was developed in response to a self-initiated brief for the 2023-24 BA (Hons) Visual Communication programme. The brief focused on the growing demand for accessible financial tools that align with ethical and sustainable values. Neutral Finance is a concept for a finance app that enables users to make informed, realistic investment decisions by clearly visualising the social and environmental impact of their portfolios. The goal was to provide transparency in a space where sustainability claims are often vague or misleading. The core of the project centres on a data visualisation system designed to turn complex sustainability metrics into clear, actionable insights. The app prototype features a clean, mobile-first dashboard and a carefully structured design system, both built with accessibility, trust, and user agency in mind. The interface balances financial clarity with ethical transparency, aiming to empower users to invest consciously without compromising usability or data integrity. Neutral Finance is positioned for socially driven investors who value impact as much as return.